About Sita 1910

Sita was named after founder Cio Soler’s Peruvian grandmother, Rosita, whose style and grace left the greatest impression on her growing up.

We feature one or few of a kind ready-to-wear collections and an array of specialty items in apparel, accessories, home decor and gifts. Sita 1910 specializes in collaborative efforts with artists, designers and nonprofits while redesigning luxury gifting. Our approach focuses on the client’s needs and lifestyle. Privately situated in the heart of Beverly Hills, Sita 1910 is by appointment only.

With a 20 year background in fashion branding and marketing, Cio has served on the boards of numerous nonprofit organizations aligning strategic partnerships between brands and nonprofits. Today her efforts are brought to life by retelling retail and encouraging a conscious approach to fashion.